Founded in 2023 by Creative Director Drayson Phua, UBIQ is a Singapore watch microbrand known for vibrant, optimism-driven designs. Its mechanical watches embrace sustainability, made to last generations.
UBIQ (you-bik)
Founded in 2023 by Drayson Phua, a Creative Director from Singapore, our name stems from the hope that our brand will grow to be UBIQuitous in consumers' consciousness. We embrace optimism through our brand values. It is inspirational, idealistic, and infectious. It guides our decision-making process and enables us to overcome any challenge.
SUSTAINABLE STYLE
In a world dominated by all things digital, watches preserve our love for time only devices and offer a chance to unplug and disconnect from technology. Our watches embody environmental responsibility by reducing electronic waste and are crafted to last generations with proper care. Our commitment extends to the materials we use, including endlessly renewable steel to marine recycled plastics. Complementing this commitment, our packagings are made to be 90% recyclable, contributing to a more sustainable future.
In this day and age where watches are no longer essentials, if they do not bring us a sense of joy, why bother wearing one?
THEN
A father's passion for watches and his son's colourful and optimistic world collide to form something truly UBIQ.
NOW
We craft stylish and enduring watches, embodying our core values of vibrancy, dynamism, and creativity.
NEXT
We aim to transcend genres and phases with our unique sensibilities to create timepieces that defy boundaries.
